When I worked in the Retail industry, a well-respected UK based Charity challenged each of the six Board of Directors. They were handed £100 and tasked to turn this into as much profit as possible. You were not permitted to use additional funds.
As a Board Director’s PA, it became my wonderful challenge.
Firstly, of course it is important to have a great team around you. With a Senior Manager, Finance Manager and my Director’s daughter on her work experience week, we were ready.
We decided to hold a black-tie Dinner and Dance and invite our existing customers to host a table each for £1,000.
Drawing on the great relationship we had with a local hotel, we used the £100 to secure the venue. We secured 10 tables.
We had great customers and suppliers. Having tasked all the teams within my Department to provide me with their details; we had a database and I began to contact them, asking them to donate prizes which would be auctioned on the night of the dinner and dance.
I could not have envisaged what was to follow.
So well received was the plight of our challenge, we had to engage an external auctioneer to manage the donated prizes!
Flights to Paris, New York, Theatre Tickets, Laptops, an Eddie Stobart remote control truck. On the night, a Director volunteered his holiday home in the Bahamas for 2 weeks. It was so successful and an event many still recall to this day.