How to Turn a Blog Post into a Video

I’m sure you’re probably well aware that video is taking over the Internet. From YouTube to Reels, TikTok to Vimeo (and loads more), video is becoming king. 85.5% of creators plan on using video in their business strategy: social media videos, content marketing videos and explainer videos being the most popular types.

Videos hit every nail on the head with it comes to marketing funnels, from increasing brand awareness to lead generation and helping to convert.

Repurposing content is a time-saving concept in the marketing world – it’s all about getting the most bang for your buck, hands down. There’s no need to reinvent the wheel, and you shouldn’t have to.

Not comfortable in front of a camera? That’s not a problem. You can easily repurpose your blog posts into engaging and interesting video content, to be shared on all of your channels. Does this sound appealing?

Lumen5 is an online video-creating tool, empowering over 700K creators worldwide to create content for projects, campaigns and communications. You can use Lumen5 for free, or upgrade to a plan to have access to more tools.

How it works

First off, you’ll need to sign up for an account. A free account allows up to three videos per month, with a Lumen5 watermark. Signing up for a Creator plan will unlock 10 videos per month and you can skip the watermark altogether.

Next, choose from a blank canvas to work with, or browse the templates that best suit the type of video you want to create.

Formats include YouTube, Pinterest, Facebook post or Story, Twitter, Instagram post or Story… and many more.

Once you’ve made your choices, you can either copy a link from a blog post you’ve published on the web, or paste text from a document. Click on Convert Video, and the magic begins!

Lumen5’s AI converts your text into frames, each one being completely editable with images, text, fonts, colours, and video snippets. They even allow GIFs!

Step-by-step previews let you check timing and make adjustments to various aspects during the entire process.

Working frame by frame, choosing designs, backgrounds and formats that fit your message, you’ll end up with a video that flows and adds punch to your marketing.

When you’re satisfied with your video, download it and share to all your platforms!

If you would like to have me turn your blog posts into videos, please do get in touch.  Drop me a message on shirley@virtualofficebox.com 

Shirley